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Xbox backlash from gay pride pin1/29/2024 Brown and black figures represent ethnic diversity pale blue, white and pink reflect the transgender banner. LEGO, which is Danish, waited another four decades to launch Everyone is Awesome, a 346-piece set of 11 monochrome mini- figurines in the colours of the Progress Pride Flag. In the early 1980s Swedens Absolut vodka was one of the first consumer brands to go after the gay consumer (considered a trendsetter) by advertising in LGBTQ media outlets, sponsoring events such as the Pride parade and donating to charities. Marketing gay-themed products can be a boon for consumer-goods companiesor a humiliating embarrassment. Will Cain, a conservative Fox News host, joked that the colour-coded segregation of the new diversity toy could have been designed by David Duke, a former Grand Wizard of the Ku Klux Klan. Christian evangelical leaders and pundits at Fox News, a conservative cable network, are up in arms about the international launch on June 1st, the first day of Pride month, of LEGOs lesbian, gay, bisexual, transgender, queer, intersex, asexual and anyone who is not included ( LGBTQIA+) set. IT IS A branding message that fits into the moral confusion of our time, thundered Albert Mohler, the high-profile president of the Southern Baptist Theological Seminary in Louisville, Kentucky, in one of his daily podcasts at the end of May. Lego enters a marketing mineeld with its rst gay set
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